Kaisa Uotila.

Key skills

Art administrationFundraising & funding applicationMusical literacyEvent & festival productionBudgeting & contractsMarketing & audience engagementStakeholder & artist liaisonCultural researchCustomer service

Work experience

Tampere Hall

January 2024 – September 2025

Production & Administration Intern

January – June 2024

  • Researched and prepared public and private funding applications, including budgets, presentation materials and supporting documentation, contributing to successful funding for event productions
  • Worked closely with the CEO, Artistic Director, CFO and Sustainability Manager to develop proposals
  • Assisted with the pre-production of an arena-scale performing arts tour by coordinating artistic and production team meetings, reviewing budgets, processing invoices and preparing contracts.

Freelance Project Worker

July 2024 – September 2025

Continued working with Tampere Hall after my internship, preparing public and private funding applications and supporting the pre-production of an arena-scale performing arts tour through budgeting, contracts, invoices and project coordination.

  • Continued as a freelance project worker after the initial internship, planning and writing further funding applications for the organisation and assisting with the arena tour’s pre-production
  • Supported production of the Tampere Chamber Music Festival, an event attended by thousands, planning rehearsal schedules and venues and assisting with artist production
  • Assisted with pre-production and carried out on-site production for a range of performing arts and commercial events

Substitute Marketing Coordinator

September – December 2024

  • Covered the Marketing Coordinator role during a period of leave, coordinating performing arts event marketing, website and social media content, and communications with artists, orchestras and artist management teams

Talo Events

February 2025 – June 2025

Production Assistant

  • Supported delivery of a pop music festival attended by over 14 000 people
  • Sourced vendors, monitored the budget and prepared contracts
  • Coordinated artist travel, accommodation and VIP hospitality
  • Liaised with stakeholders on event logistics, safety and site planning

Ainola

The Home Museum of Jean and Aino Sibelius

April – September 2023

Marketing Assistant, Museum Guide & Performer

  • Created content and managed campaigns for the museum website and monthly newsletters
  • Planned and delivered visitor engagement marketing campaigns and events, including "A Lifetime with Jean Sibelius" and "Ainola: 50 Years as a Museum" social media series for an international audience, a folk song concert series, and themed guided tours
  • Guided visitor groups in English, Finnish and Swedish
  • Produced and performed concerts on the cello
  • Sold tickets and handled front-of-house operations

Other experience

Finland & United Kingdom

During 2014 – 2023

  • Ticket sales, group sales, front-of-house, hospitality, ushering, security stewarding, waitressing, face-to-face fundraising, team leading for Amnesty International, working as a director’s assistant (Tampere Theatre), and volunteering at two music and art festivals and in two theatre productions.

Education

2024 – 2026

Master of Arts, Musicology (minor in Economics)

University of Turku, Finland

  • Thesis on private capital funding for the performing arts, sponsored by Tampere Hall
  • Research contributed to Tampere Hall’s development of a more diverse private funding strategy

2019 – 2023

Bachelor of Arts, Musicology (minor in Political Science)

University of Turku, Finland

  • Including basic studies in Art History and Media Studies

2021 – 2022

Erasmus+ Exchange, Music (BMus)

City, University of London

2006 – 2018

Advanced Cello Studies

Tampere Conservatoire

  • Instrument lessons, music theory and orchestral training

Additional information

Languages

Finnish (native), English (fluent), Swedish (intermediate), French and Arabic (elementary)

Tools

AI assistants (Claude, ChatGPT, Gemini), Microsoft Office, Adobe Photoshop (basic), Instagram, Facebook, Meta Business Suite and TikTok (professional use), music notation and audio software (e.g. Sibelius, Ableton), ticketing systems (e.g. Inhouse), basic concert sound and lighting

Master’s thesis

Value Creation in the Changing Funding Landscape of the Performing Arts: A Qualitative Case Study of Talo Events Ltd’s Private Funding Acquisition Process

MA Thesis · Musicology · 2025

University of Turku · Commissioned by Talo Events · Written in Finnish

How can we secure a sustainable future for arts and culture as public funding becomes increasingly uncertain? Could private investment be part of the answer? Can performing arts be profitable, and how can their economic, social and artistic value be communicated to investors?

Commissioned by Talo Events, my Master’s thesis explored these questions through a real funding process for an arena-scale performing arts production. As part of the production team, I followed the process from the inside and took part in discussions with investors and finance professionals.

My research highlighted a clear gap between the cultural and investment sectors. A strong financial case matters, but so does finding ways to communicate the cultural and social value of the arts in terms that resonate outside the sector. Closing this gap also calls for broader change, from clearer communication and shared terminology to cultural policy and government-backed funding instruments that can create better conditions for private investment in the arts.

The full thesis is not publicly available due to confidential company information included in the research. A summary is available in English or Finnish upon request.